Nathan Strange

Independent specialist working across search optimisation, digital marketing, website experience and AI-assisted workflows, combining commercial ecommerce knowledge with applied research and professional development.

• Develop SEO and GEO strategies focused on search intent, content structure, entity clarity, discoverability and relevance across traditional and AI-powered search experiences.

• Review website architecture, page structure, metadata, internal linking and content organisation to identify optimisation opportunities.

• Apply UX research and user-centred design methods to website navigation, information architecture, usability and customer journey evaluation.

• Develop digital marketing frameworks covering content planning, ecommerce merchandising, audience targeting and email marketing.

• Use analytics and SEO research tools to support prioritisation, reporting and evidence-led recommendations.

• Explore practical applications of generative AI for keyword research, content planning, data interpretation, documentation and repeatable workflows.

• Produce documented case studies and applied capstone projects demonstrating SEO/GEO, UX/UI, digital marketing and AI workflow methodologies.

• Developed a Power Automate workflow to extract structured information from defect notification emails into a SharePoint-based Excel tracking system.

• Explored digital service improvements through prototype resident-facing and administrative applications.

• Managed high volumes of customer service requests and operational workflows, ensuring accurate case tracking, prioritisation, and resolution coordination across multiple stakeholders.

• Coordinated scheduling, contractor follow-ups, and issue resolution activities while maintaining clear communication and operational oversight throughout the service lifecycle.

• Maintained structured records and tracking systems to ensure visibility of ongoing work and timely completion of tasks.

• Developed and managed ecommerce businesses, combining Shopify website development, digital merchandising, search optimisation, marketing content and customer operations.

• Built, managed and optimised Shopify ecommerce websites across multiple product categories.

• Developed product and collection structures, navigation, product descriptions, metadata and SEO-focused content.

• Conducted keyword research and planned long-tail content to improve search relevance and product discoverability.

• Managed product imagery, brand presentation, website content and ecommerce merchandising.

• Created marketing copy, blog content, social media materials and email communications.

• Used Google Analytics, Search Console and SEO tools to evaluate website performance and identify improvements.

• Managed multiple eBay storefronts alongside direct-to-consumer ecommerce activity.

• Coordinated customer service, suppliers, fulfilment and operational processes.

• Applied process improvements and automation to reduce repetitive administrative work.

• Managed day-to-day Shopify store operations, including product listings, catalogue management, content updates and website administration.

• Maintained ecommerce product information and supported website functionality, navigation and customer experience.

• Provided technical support for websites, mobile applications, digital subscriptions and online account management.

• Diagnosed and troubleshot technical issues involving platform functionality, account access, subscriptions and digital services.

• Identified recurring website issues, navigation difficulties and opportunities to improve usability and customer journeys.

• Logged, tracked and escalated technical incidents, coordinating with internal teams to support timely resolution.

• Delivered technical guidance through telephone, email and digital channels, explaining complex issues clearly to customers.

• Maintained accurate technical documentation, service records and operational processes to support platform reliability and continuous improvement.